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Brand Meaning: Meaning, Myth and Mystique in Today's Brands

Brand Meaning: Meaning, Myth and Mystique in Today's Brands

by Mark Batey
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Rs. 5,604.00
Rs. 5,604.00 - Rs. 5,604.00
Rs. 5,604.00
Rs. 4,764.00
Rs. 4,764.00 - Rs. 4,764.00
Rs. 4,764.00
Book cover type: Paperback
  • Publisher: Taylor & Francis Group
  • Publisher Imprint:
  • Publication Date:
  • Pages: 300
  • ISBN13: 9781138839427
  • Item Weight: 340 grams
  • Original Price: 49.99 GBP
  • Edition: 2nd
  • Binding: Paperback