Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call 'digital marketing' as practitioner, trainer, researcher, teacher, writer and consultant since 1996.

• Publisher: Taylor & Francis Group
• Publisher Imprint:
• Publication Date: August 12, 2022
• Pages: 384
• ISBN13: 9780367706593
• Item Weight: 610 grams
• Original Price: 43.99 GBP
• Edition: 4th
• Binding: Paperback