An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.

Annmarie Hanlon, Senior Lecturer in Digital Marketing, University of Derby.

• Publisher: Sage Publications
• Publisher Imprint: Sage South Asia
• Publication Date: August 12, 2023
• Pages: 396
• ISBN13: 9789353885403
• Item Weight: 490 grams
• Original Price: 695.0 INR
• Edition: South Asia Edition
• Binding: Paperback