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An unparalleled textbook on the subject, extensively revised to provide updates of various policies, strategies, and programs in the spheres of rur...

An unparalleled textbook on the subject, extensively revised to provide updates of various policies, strategies, and programs in the spheres of rur...

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as...

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself ...

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the...

This collection of original chapters, written by prominent social scientists, elucidates the theory and practice of contemporary rural sociology. T...

Rural Sociology discusses the Socio-Economic-Political-Cultural set-ups of the villages in India. It presents the key concepts of rural sociology i...

The book has been written to serve as a textbook for students of M.A. Sociology in various Universities in the paper on Rural Sociology. While the ...

The male dominance and male preference in our society has resulted in discrimination and humiliating status of females. This is not limited to any ...

Ruskin Bond is the most popular Indian English novelist and short-story writer, though he has not received the acclaim he deserved from the critics...

Ruskin Bond is a well-known Indian writer of British descent. His deep love for Indian culture and its people developed an understanding that enlar...

Ruth Prawer Jhabvala, a twentieth century expatriate writer of Polish-Jewish origins and British upbringing, who chose to make India her home since...

Ruth Prawer Jhabvala’s Novels (Woman Amidst Snares and Delusions) is a modest attempt to analyse and evaluate the predicament of the feminine sensi...

The First Edition of the book, S. Radhakrishnan: His Life and Works (2006) received an overwhelming response from the readers. This Second Revised ...

Coleridge was one of the few harbingers of Romanticism in England, and the enunciator of psychological criticism. One will certainly miss English R...

हिंदी पुस्तकों का वर्गीकरण करने वालों के लिए सबसे बड़ी समस्या यही होती है कि सभी वर्गीकरण पद्धतियाँ अंग्रेजी में हैं। अतः हिंदी पुस्तकों, विशेषकर सा...

प्रस्तुत पुस्तक सड़क परिवहन में प्रशासनिक प्रबंधन, पथ परिवहन विकास के व्यापक दृष्टिकोण को प्रस्तुत करती है। इसमें बताया गया है कि कैसे ये बहुआयामी र...

Chemical industry is pervasive in every aspect of our life. It is expanding and growing in magnitude and scales with the faster pace of industriali...

Sailing Through My Eyes is a collection of enthralling tales that will keep you attached to the book. If you enjoy reading, you will undoubtedly fa...

A great dramatist, a literary critic, an eminent showman, an intellectual and a satirist, George Bernard Shaw was a leading theatre personality of ...

The textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course. The book covers syl...

Midnight's Children, the second novel of Salman Rushdie, was published in 1981. In this epical novel he speaks of many Indians and many versions of...

Salman Rushdie’s Midnight’s Children, ever since its publication in 1980, has been considered an ingenious piece of literary art and a trendsetter ...

Salman Rushdie, one of the progenitors of the worldwide controversies till date, occupies a coveted place in the galaxy of post-colonial authors. H...