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Mansfield Park is a unique novel in its moral design, with a heroine remarkably different from the author’s previous creations. This young lady, Mi...

Bill Gates started programming when he was in a high school, Philo Farnworth invented television when he was 14 years old, Alexander Graham Bell in...

Maoism, Democracy and Globalisation are three distinct but inseparable currents marking Indian politics today. They are distinct in terms of their ...

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its po...

Margaret Eleanor Atwood is a versatile artist in the Canadian literature. This book is an assessment of Atwood’s belief about the condition of wome...

Often a question is raised whether the marginalized can speak. It is a fact that the marginalized cannot stay voiceless for long, they have to spea...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

A comprehensive and foundational text introducing the essential concepts of Marketing. Marketing: An Introduction is an easy-to-read and engaging t...

This book covers the classical theory of Markov chains on general state-spaces as well as many recent developments. The theoretical results are ill...

Karl Marx's classic definitions of class and society under capitalism are still widely used today. Ideas such as class, revolution, production and ...

Thoroughly revised and expanded, this bestselling student text provides an authoritative, accessible guide to the three pivotal figures in the clas...

The book has been designed for those preparing for UGC-NET/SLET in mass Communication and Journalism. This second edition has been thoroughly revis...

Since the first edition of this book was published in 2002 there have been many changes in language teaching, not least those associated with techn...

This book examines the process of information diffusion and the challenges of spreading awareness about maternal and child health (MCH) outcomes in...