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This is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in advertising managem...

The Internet Is Today The Most Reliable And Accurate Medium For Advertising. It Offers Transparency And Targeted Advertising That Is Far More Relia...

Aesop's Fables is a collection of fables credited to Aesop, a storyteller believed to have lived in ancient Greece between 620 and 564 BCE. The sto...

This book critically examines the "mutual illuminations" between literature, religion, architecture, films, performative arts, paintings, woodworks...

This volume fosters a re-imagination of the planet where it is seen not only as a resource, but also as an entity that must not be excluded from th...

The book deals with the rise and fall of Afghanistan, and the various factors and players which are active in determining the destiny of Afghanista...

On the relations of Mongolia and Afghanistan with China since 1919.

Clearly written and cogently argumented, the book, African American Literature: Politics of Marginal Space in the Fiction of Gloria Naylor, makes c...

In lively and unflinching prose, Eric Cazdyn and Imre Szeman argue that contemporary thought about the world is disabled by a fatal flaw: the inabi...

In this long-awaited volume, Jeremy Shearmur and Piers Norris Turner bring to light Popper's most important unpublished and uncollected writings fr...

Edith Wharton s Pulitzer Prize-winning masterpiece, The Age of Innocence is a social satire, a bitter-sweet romance, bringing to life the grandeur ...

The book aims at presenting a detailed and systematic study of the economic conditions of ancient India dealing with different aspects of agrarian ...

The agricultural sector of Uttar Pradesh, commonly known as the “granary of the nation”, suffers from socio-economic disparities and regional inequ...

Agricultural Landscapes: Seeing Rural Through Design follows on from the author’s previous books, Rural Design and Architecture and Agriculture, to...

This book presents a comprehensive overview of a range of concepts, methods, strategies and policies in agriculture and natural resource management...

Rapid structural transformation and urbanization are transforming agriculture and food production in rural areas across the world. This textbook pr...

The Future of farming is here. Countries all over the world are racing to revolutionize farming. Indian agricultural sector however is facing sev...

AI for Diversity questions how AI technology can lead to inclusion or exclusion for diverse groups of society. It enables the reader to step back a...

Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of ...