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Newly married Tara struggles through the formative years of advocacy, attempting to balance her roller coaster professional and personal life. She ...

The present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the latest dev...

Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Globalization...

Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that ...

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to m...

Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), ...

A comprehensive manual for CSR in the international context but with globally applicable principles. Since enterprises have become aware of the cen...

Strategic Corporate Social Responsibility Towards a Sustainable Business by R.K. Mishra, 9382563423, 9789382563426, Bloomsbury

Infrastructure financing is the key to economic growth. It improves an economy's infrastructure position and supports strong economic growth. The l...

This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pe...

Provides tools for building up the student’s confidence in various complex terminologies and models. The value and use of human resources is paramo...

Organisations are adopting new ways and techniques for success and sustainability in the ever-changing, turbulent and aggressive scenario of market...

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Comm...

The aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on effective and res...

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic manag...

The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business sc...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each ...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects...

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding fiel...

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccin...

In the era of globalisation and increased student mobility between institutions and nations, it becomes imperative for institutions to ensure that ...

Strategies That Win Sales: Best Practices from the World's Leading Organizations surveys 150 individuals from 17 top companies who have successfull...

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIEN...