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A Dictionary of Postmodernism presents an authoritative A-Z of the critical terms and central figures related to the origins and evolution of postm...

Stock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchange as well a...

Heidegger’s way of thinking has left a rich legacy for post-modern philosophers, particularly for Jacques Derrida who has greatly influenced philos...

Dalit literature defies inequality, injustice, subjugation, and marginalization; and sows the seeds of revulsion, resistance, and revolution in hum...

The book is a unique collection of poems, essays and other writings generated by the young author at various points of time over the course of last...

Primarily meant for graduate level students of Mathematics of different universities across India, the book provides the reader with the thorough u...

The present book Differential Equations provides a detailed account of the equations of First Order and the First Degree, Singular Solutions and Or...

Despite significant advances in Medical Science, man today suffers from several diseases, majority of them being caused by liver and abdominal diso...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activ...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any pr...

The book examines the social and cultural role of selfies in India. It looks at how the selfie, unlike the photograph, which was a gesture towards ...

Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-...

In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual ...

Of vital interest to all librarians and information specialists, this book presents all aspects of the effects of digitization of today's and tomor...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As t...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Build...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital mar...

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication an...

Following its bestselling predecessor, Dimensions of Food, Eighth Edition, provides beneficial classroom and independent, instructive material for ...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedure and management, wealth tax, Cen...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...