Advertising On The Internet: Let Your Fingers Do the Talking

The Internet Is Today The Most Reliable And Accurate Medium For Advertising. It Offers Transparency And Targeted Advertising That Is Far More Reliable Than Conventional Media Available. Its Allows Marketers To Deliver Personalized And Real-Time Messages To Specific Consumers And That Too At A Fraction Of The Cost And With Greater Measurability. The Interactive Nature Of This Medium Makes It Ideal For Marketeers To Get Instant Feedback. Countries With Large Population Like India Are Destined To Have A Large Market Online And Hence Greater Avenues For Internet Advertisers. From Just About Rs.24 Crore In 1999, The Online Advertising Will Be Rs.60 Crore By The End Of 2000 And Will Reach A Whopping Rs.750 Crore By The Year 2002. The Book Would Be Found Highly Useful By The Industrial And Business Houses In Planning The Most Effective And Economical Advertising Plans.