This is the thoroughly revised and enlarged version of the book. While revisions have been made in all chapters, three entirely new chapters have been added on the persistent demand of the students and teachers of Management owing to scarcely available material on topics like Cultural Basis of Management Development, Cultural Dynamics and Management Development and Multinational Corporations.
It is hoped that the book in its present form would be found more useful by students, teachers and the business executives.

Professor N.S. Gupta has been one of the founders of Commerce and Management education in the State of Jammu & Kashmir. He has taught management for about thirty five years and guided research for more than three decades.
At present many of his research scholars are doing work on his theories to give concrete shape by undertaking indepth study in micro perspective so as to provide universal acceptability by testing the results with statistical and mathematical tools of analysis.

• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: May 26, 1993
• Pages: 342
• ISBN13: 9788171563562
• Item Weight: 300 grams
• Original Price: 395.0 INR
• Edition: 2nd
• Binding: Hardcover