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Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage

by John T. Mentzer
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Original price Rs. 995.00
Original price Rs. 995.00 - Original price Rs. 995.00
Original price Rs. 995.00
Current price Rs. 846.00
Rs. 846.00 - Rs. 846.00
Current price Rs. 846.00
Book cover type: Paperback

Fundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy and supply chains. Written in an accessible and entertaining style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. These twelve drivers are derived from extensive research from more than 400 books, articles, and papers, as well as interviews with more than fifty executives in major global companies. The roles of all of the traditional business functions―marketing, sales, logistics, information systems, finance, customer services, and management―in supply chain management are also addressed. Complete with cases and real examples from corporations around the world, this book will enable students and practising managers to more effectively understand, implement and manage supply chains successfully.

Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.

  • Publisher: Sage Publications
  • Publisher Imprint: Sage South Asia
  • Publication Date:
  • Pages: 304
  • ISBN13: 9788178294575
  • Item Weight: 500 grams
  • Original Price: 995.0 INR
  • Edition: South Asia Edition
  • Binding: Paperback