Success in Marketing: Know the Mantras

Success in Marketing is your 'guidebook' to become an exemplary marketing professional, no matter at which stage you are in your career. This book presents marketing mantras in an engaging manner, which are vital for the learning and development of the professionals of today but missed out by textbooks available in the market. The author prescribes thirty mantras for success in thirty different ways to orient, improve and reach perfection in marketing. The book is a 'must read' for all those who aspire to make a career in marketing.