Supply Chain Management

John Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A Thorough Review Of Supply Chain Management Research To Present A Comprehensive Model Of Supply Chain Management. The Contributors Are All Supply Chain Experts With Real World Experience. They: L Clearly Define What Supply Chain Management IsL Identify Those Factors That Contribute To Effective Supply Chain Management L Suggest How The Adoption Of A Supply Chain Management Approach Can Affect Business Strategy And Corporate Performance L Provide Practical Guidelines On How Companies Can Manage Supply Chains L Address The Role Of All The Traditional Business Functions (Including Marketing, Sales, Finance And Customer Service) In Supply Chain Management