The Global Business Environment, Meeting the Challenges

This bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business environment with a uniquely global perspective, The Global Business Environment covers all you need to know about the rapidly changing context in which businesses operate. Features throughout the book are designed to help you learn, revise and think critically about the global business environment: ■ Case studies: Over 30 case studies invite you to explore how a diverse range of businesses, industries, governments and individuals are meeting the challenges of the contemporary business environment ■ Spotlight on emerging economies: Provides insight into the emerging economies of Brazil, Russia, India and China, and their place in the global economy ■ Meet the CEO: Your chance to learn about some of the most influential business leaders in the world, from the CEO of multinational Unilever to the chairman of Mitsubishi ■ Critical thinking: Recurring themes and critical thinking boxes in every chapter encourage debate on key issues from the globalization of industries to environmental sustainability, developing skills that will take you far beyond your business degree Enriched by Janet Morrison's characteristically clear, authoritative writing style and an unrivalled range of learning tools, The Global Business Environment is an invaluable resource for students at any stage of their business lives.