Business Management

Can the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the key influencer when compa...

The book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking and global f...

The Internet Is Today The Most Reliable And Accurate Medium For Advertising. It Offers Transparency And Targeted Advertising That Is Far More Relia...

This book is exclusively written for students of undergraduate/postgraduate level, studying in India and abroad either through regular or distance ...

The book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer behaviour and tools...

The book corporate accounting studies in detail the financial Accounting and appraisal that caters to the needs of students, research scholars and ...

Primarily written for the students of commerce, the present book is a complete study of tax planning, tax procedures and management, wealth tax, va...

Primarily written for the students of commerce, the present book is a complete study of tax planning, tax procedures and management, wealth tax, va...

Development Banking in India is almost as old as India’s independence. The first institution established in the field of development banking was th...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activ...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Build...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedure and management, wealth tax, Cen...

Volume one has been divided into two parts Part I as Governmental Acti¬vity, Optimal Allocation and Fiscal Arrangements, consisting of nine chap¬te...

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rig...

The book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, research scholars, and...

Keeping in view the latest revision and restructuring of B.Com. (Honours) course, The book has been thoroughly revised and updated to meet the expe...

The book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A., and br.Br>gbr&g...

This book covers all the aspects of Financial Management, both in theory and practice. While theoretical matter has been gathered from standard wor...

The present book insight into INcome Tax: Based on Memory Retention Techniques, like its earlier editiions, has been designed for both the beginner...

Intellectual Property Rights: Basic Concepts offers basic knowledge of IPR tools, which are essential to secure a competitive edge in both local an...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible obj...