Business Management

This popular and comprehensive text gives the reader an appreciation of the concepts and principles of total quality management (TQM) and serves as...

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The...

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its po...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

A comprehensive and foundational text introducing the essential concepts of Marketing. Marketing: An Introduction is an easy-to-read and engaging t...

Mentors are magical people. They can potentially transform ordinary folks into amazing icons of achievement. This book is a guide to the mentorin...

This revised edition of the well-known text provides a comprehensive and well-balanced overview of the entire spectrum of activities in merger tran...

In a capitalist economy, the “holy grail” of business is a sustainable competitive advantage, which is defined by Michael Porter, a Harvard Busines...

Negotiation is not formulaic. How we negotiate is determined largely by the context in which the negotiation process takes place. Negotiation: Comm...

Office Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedures. The book h...

Organisational functioning has become severely complex in the wake of globalisation and “change” has become a powerful force in every walk of life ...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of the...

This best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in the workplace. Author W. Warn...

This book discusses the fundamental theoretical roots of organization design while bringing in fresh cutting-edge thinking and new literature revie...