Business Management

The book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking and global f...

This is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in advertising managem...

Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of ...

Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their th...

Since its original publication in 2000, this text has been intended for students studying HRM for the first time. Its major features are its compre...

This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the expla...

Applied Human Resource Management Strategic Issues andExperiential Exercises gives business students indepth, hands onexperiential learning applica...

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations mana...

Newcomers to quantitative analysis need practical guidance on how to analyze data in the real world yet most introductory books focus on lengthy de...

Very few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handle it with d...

This book covers syllabi on Auditing, as prescribed by Indian Universities and Institutes of Commerce and Management. The authors have tried their ...

Banking in India in the modern sense originated towards the end of the 18th century. The still existing oldest bank in India is the State Bank of I...

Learning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but it is ...

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation ...

Social networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity o...

A command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities of execu...

THE ONLY WAY TO GROW (with rare exceptions) is the disruptive innovation where “must haves” defining game-changing subcategories deliver new or mar...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out of the clutter and...