Business Management

The second edition of this bestselling textbook has been fully updated with a synopsis of the latest changes in the fields of intercultural communi...

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwi...

Globalization is the integration of technology, information and capital across national borders to create a single global marketplace, society and ...

The clash of cultures, coupled with rapid technological advances, seems to be pushing us in paradoxical directions. On the one hand, the world seem...

A comprehensive textbook that presents a clear, engaging introduction to theories and research in biopsychology. A comprehensive textbook that prov...

HR’s strategic role in an organization can help save the planet while driving profits for the company! Do organizations see sustainability as a so...

GST: A Handbook for Undergraduate, Postgraduate and Professional Courses is a meticulously crafted textbook with a focus on accessibility for a div...

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduct...

Attending courses on Project Management and even passing recognized certification exam teaches you the theory and the principles of Project Control...

The book is a detailed study of sales and execution of contracts and projects, statutory and legal aspects of commercial terms, estimation, costing...

This handbook is a detailed exploration of the theories, policies, and issues stemming from the field of International Trade. Written by specialist...

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging ...

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition...

What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? Is it t...

Managers are the inviolable and solid pillars of organisations on which depends the prosperity of the establishment they work for. With the Privati...

Wondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what your ski...

With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool t...

Dr Udai Pareek, one of India’s most influential social scientists of yesteryears, has changed the thought process of many organizations and individ...

The hunt for QUALITY has become the one and only one strategic force leading to organisational success and growth in both national and internationa...

An immersive textbook that offers readers a comprehensive and detailed introduction to HRD that is theory-based, evidence-driven and practically or...

The pioneering research work contained in this book seeks to combine the emerging patterns of hrd. The endeavour and enriched parameters of hrd ana...