Business Management

What is an international business organization? What are the management challenges that students and managers meet in an international arena? Based...

McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges inc...

International Marketing discusses the core concepts of marketing in-depth in a global context. In this new edition the authors discuss marketing in...

International marketing knowledge, unlike other areas, consists in academic systematizations of commercial practices applied by enterprises with le...

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existin...

Introduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six pertinent d...

EXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of genius. After readi...

स्तुत पुस्तक दिल्ली विश्वविद्यालय के बी.ए. (प्रोग्राम) रेग्युलर एवं नॉन-कॉलेजिएट वीमेन्स एजुकेशन बोर्ड (NCWEB) की द्वितीय वर्ष, नेशनल ओपन स्कूल (भा...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endo...

Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ide...

The 7th edition of this market-leading textbook continues to review and analyse the major leadership theories with special attention on how each of...

Soft skills are the soul of any expression. They can be inculcated and attained by minute observation of one's own self. Lau Tse said, and ldquo;Wa...

Businesses today cannot grow without the vision of management and abilities of its people. The manager of today has to enable the creation, accepta...

This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions. Man...

The book has been designed for students preparing for UGC-NET/SLET in management. This second edition has been thoroughly revised, updated and suff...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...