Business Management

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible obj...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her knowledge i...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ her knowledge ...

Social theorists speculate about large-scale social questions, asking of any phenomenon, how is it possible? This book addresses how various social...

This Is The Thoroughly Revised And Enlarged Version Of The Book Entitled Management Principles, Practices And Techniques. The Book Has Been En?Larg...

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed t...

Management is the Act of running and handling a business or similar organization. It is the skill of directing and controlling a group of people or...

Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Manageri...

Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial function...

Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental orga...

Managing a Global Workforce examines important human resource management issues and practices in today’s global marketplace, helping current and fu...

Managing Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life in the...

This book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the premier business and management schools in Indi...

The book Managing India’s Services Exports aims to examine the growth and trends of services exports of India during the period 1995-2012. The book...

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish be...

This popular and comprehensive text gives the reader an appreciation of the concepts and principles of total quality management (TQM) and serves as...

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The...

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its po...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...