Business Management

The present textbook that focuses on Indian Financial Market System is primarily designed for the students of management at all levels. Based on th...

Doing business the old-fashioned way is a thing of the past! Selling in the New World of Business presents a practical look at how technology has c...

Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world. The eigh...

Senior Executive Assessment is a concise and practical guide that demystifies assessment that is conducted at the senior-executive level. Defines S...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Manag...

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conc...

The present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the latest dev...

Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Globalization...

Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that ...

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to m...

A comprehensive manual for CSR in the international context but with globally applicable principles. Since enterprises have become aware of the cen...

Strategic Corporate Social Responsibility Towards a Sustainable Business by R.K. Mishra, 9382563423, 9789382563426, Bloomsbury

Infrastructure financing is the key to economic growth. It improves an economy's infrastructure position and supports strong economic growth. The l...

This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pe...

Provides tools for building up the student’s confidence in various complex terminologies and models. The value and use of human resources is paramo...

Organisations are adopting new ways and techniques for success and sustainability in the ever-changing, turbulent and aggressive scenario of market...

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Comm...

The aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on effective and res...

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic manag...

The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business sc...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each ...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccin...