Business Management

THE ONLY WAY TO GROW (with rare exceptions) is the disruptive innovation where “must haves” defining game-changing subcategories deliver new or mar...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out of the clutter and...

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, ...

Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct se...

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times o...

Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national...

A guide that teaches students the fundamental principles behind effective business and professional communication. This text presents a simple and ...

Business communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal comm...

The second edition of Business Ethics introduces readers to key ethical issues that arise within the world of business, providing a strong theoreti...

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduct...

Traditionally, books on business ethics focus on CSR, companies’ relations with their stakeholders, and corporate citizenship. More recently, green...

Business Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and var...

Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern ...

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain a...

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain a...

In the modern era, business management not only comprises the basic concepts like planning, organisation, staffing, communication, motivation, lead...

This book introduces students to business process management, an approach that aims to align the organization's business processes with the demands...

Business Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac

Business, Society and Global Governance is a thoroughly revised and updated new edition of Building Business-Government Relations: A Skills Approac...

The book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Business Man...

The book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Business Man...

This book gives readers a hands-on understanding of Excel-assisted statistical techniques to take effective business decisions. It showcases applic...

A comprehensive textbook that gives a clear and engaging overview of business ethics and the role of business in society. This textbook provides an...