Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject.

Arun Kumar, B.Com. (Hons.), L.L.B., F.C.A., is working on various senior positions in multinational corporations. He is an associate member of All India Management Association. He has utilised his wide experience in management for writing numerous books on theory and practice of management. Rachana Sharma, M.A., Ph.D., was a brilliant student throughout, and her Ph.D. research was highly acclaimed by scholars. She has written numerous books on psychology and management. She has co-authored with Arun Kumar a number of books including Financial Management: Theory and Practice, Company Law and Secretarial Practice, Principles of Business Management, Auditing: Theory and Practice, Personnel Management: Theory and Practice, and Managerial Economics.

• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: April 3, 1998
• Pages: 490
• ISBN13: 9788171567591
• Item Weight: 0 grams
• Original Price: 175.0 INR
• Edition: N/A
• Binding: Paperback