Social Psychology: Theories And Appplications

This book examines the concept of social psychology in today’s context. It analyses the theoretical concepts of social psychology and their applicationto other fields. It further explores the discipline in a cultural, historical, and philosophical context with special emphasis on religion. The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggests ways in which social psychology can assist in dealing with issues plaguing today’s world.