Social Sciences and Education

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as...

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself ...

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the...

हिंदी पुस्तकों का वर्गीकरण करने वालों के लिए सबसे बड़ी समस्या यही होती है कि सभी वर्गीकरण पद्धतियाँ अंग्रेजी में हैं। अतः हिंदी पुस्तकों, विशेषकर सा...

प्रस्तुत पुस्तक सड़क परिवहन में प्रशासनिक प्रबंधन, पथ परिवहन विकास के व्यापक दृष्टिकोण को प्रस्तुत करती है। इसमें बताया गया है कि कैसे ये बहुआयामी र...

The textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course. The book covers syl...

प्रस्तुत पुस्तक में विषय सामग्री को बहुत ही सरल व रोचक ढंग से प्रस्तुत किया गया है। इसमें उन सभी अध्यायों को सम्मिलित किया गया है जिससे कि विषय को ...

Sanyukt Rashtrasangh [Paperback] Radheshyam Chaurasia

Vallabhbhai Patel is rightly said to be the architect of India's political integration and is often compared to Otto von Bismarck of Germany, who d...

The book Sardar Vallabhbhai Patel: Chanakya of Modern India highlights the indispensably wise, critical, mature, decisive, responsible, and steerin...

लोकहित में सरकार का महत्व एवं इसकी आर्थिक, विशेष रूप से वित्तीय क्रियाएं निरन्तर बढ़ रहे हैं। सरकार की वित्तीय प्रणालियों एवं सरकारी संस्थाओं का योग...

First published in 1917, Satow's Diplomatic Practice has long been hailed as a classic and authoritative text. An indispensable guide for anyone wo...

Globalization is not new, nor is it a policy, it’s a process that has existed as long as man looked over the horizon, travelled and traded. It can...

In the last decade, many authors have written about the Indian brand of frugal innovation, particularly the success of Aravind Eye Hospital and mor...

Management is the primary force within any organization which coordinates the activities of various systems in relation to its objectives. A school...

This book studies the linkages between science, technology and institution building in Colonial and Modern India. It discusses the advent and growt...

In recognizing that new teachers often feel disempowered by the subject expertise they bring into teaching, this book not only covers the training ...

Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing f...

This is the fourth, revised and updated, edition of Geoffrey Till's Seapower: A Guide for the Twenty-first Century. The rise of the Chinese and ot...

Secularism is a tenet that is fundamental to Indian democracy and enshrined in the Constitution. However, its practice has been severely hampered i...

In the midst of growing religious fanaticism, fundamentalism and terrorism in different parts of the world which are affecting the entire humanity ...

Each of the 192 states in the world has its systems of laws enshrined in its Constitution. Each Constitution has certain identifiable characteristi...

Each of the 192 states in the world has its systems of laws enshrined in its Constitution. Each Constitution has certain identifiable characteristi...

Each of the 192 states in the world has its systems of laws enshrined in its Constitution. Each Constitution has certain identifiable characteristi...