Social Sciences and Education

This dictionary of curriculum and Evaluation is perhaps the first Indian dictionary written on curriculum and Evaluation. It is a practical guide a...

This slim but comprehensive book, Dictionary of Economics, intends to serve as a guide to the politicians and the bureaucrats in their task of form...

Basically being a study of how a society organises its money, Economics continuously enhances in scope as new economic policies are formulated ever...

The Department of HRM in an organisation provides significant support and advice to line managers. The attraction, preservation and development of ...

Indian capital market, with well over 22 stock exchanges, 10,000 listed companies, 20 million investors transacting securities worth more than Rs. ...

Stock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchange as well a...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activ...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any pr...

Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-...

In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual ...

Of vital interest to all librarians and information specialists, this book presents all aspects of the effects of digitization of today's and tomor...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As t...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Build...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital mar...

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication an...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedure and management, wealth tax, Cen...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...

The fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of libraries in India. Some...