Social Sciences and Education

This is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in advertising managem...

The Internet Is Today The Most Reliable And Accurate Medium For Advertising. It Offers Transparency And Targeted Advertising That Is Far More Relia...

This volume fosters a re-imagination of the planet where it is seen not only as a resource, but also as an entity that must not be excluded from th...

The book deals with the rise and fall of Afghanistan, and the various factors and players which are active in determining the destiny of Afghanista...

On the relations of Mongolia and Afghanistan with China since 1919.

In lively and unflinching prose, Eric Cazdyn and Imre Szeman argue that contemporary thought about the world is disabled by a fatal flaw: the inabi...

The book aims at presenting a detailed and systematic study of the economic conditions of ancient India dealing with different aspects of agrarian ...

The agricultural sector of Uttar Pradesh, commonly known as the “granary of the nation”, suffers from socio-economic disparities and regional inequ...

Rapid structural transformation and urbanization are transforming agriculture and food production in rural areas across the world. This textbook pr...

Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of ...

Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their th...

This is a pioneering critical intervention into the study of terrorism, language and political thought. Challenging the commonly held idea that ‘su...

Alexander the Great unveils the life of one of history's most enigmatic figures, a warrior and a ruler of passionate ambition, Alexander III of Mac...

The Alt-right movement has gained prominence in recent years after distinguishing itself from traditional conservatism and mobilizing support on so...

The eighth edition of the hugely successful American Civilization offers students the perfect background and introductory information on contempora...

In this groundbreaking book, sociologist Andrew Perrin shows that rules and institutions, while important, are not the core of democracy. Instead, ...

As the world s only superpower, America s foreign policy inevitably has a major impact Ð be it positive or negative – on contemporary international...

Magisterial account of the ideas and the figures who have forged the American Empire. Since the birth of the nation, impulses of empire have been ...

The text aims to uncover the roots of the United States' near perpetual involvement in war since the beginning of WWI in 1914. Using alliance polit...

Providing an in-depth analysis of public opinion, including its origins in political socialization, its role in the electoral process, and the impa...

Through its unique approach of using narratives and stories to convey theories and concepts, this text, now in its fourth edition, gives students a...