Social Sciences and Education

The book Managing India’s Services Exports aims to examine the growth and trends of services exports of India during the period 1995-2012. The book...

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish be...

This popular and comprehensive text gives the reader an appreciation of the concepts and principles of total quality management (TQM) and serves as...

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The...

Does your child throw too many tantrums? Is your child late in speaking? Does your child bed-wet beyond the age of five? Does your child lie, cheat...

मानवाधिकार वर्तमान समय में बहुत तेजी से उभरा है और लोगों में इसवेफ प्रति जागरूकता भी बढ़ी है। मीडिया के अभूतपूर्व विस्तार और इसवेफ निरन्तर बढ़ते प्रभ...

Bill Gates started programming when he was in a high school, Philo Farnworth invented television when he was 14 years old, Alexander Graham Bell in...

Through historical analysis, this book assesses the ideological articulation of the contemporary ultra-left movement in India, including Maoism whi...

Maoism, Democracy and Globalisation are three distinct but inseparable currents marking Indian politics today. They are distinct in terms of their ...

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its po...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

A comprehensive and foundational text introducing the essential concepts of Marketing. Marketing: An Introduction is an easy-to-read and engaging t...

Karl Marx's classic definitions of class and society under capitalism are still widely used today. Ideas such as class, revolution, production and ...

The book has been designed for those preparing for UGC-NET/SLET in mass Communication and Journalism. This second edition has been thoroughly revis...

The book has been designed for students appearing for UGC-NET/SLET in Mass Communication and Journalism. The book is very comprehensive and covers ...

A book on 'mastering modern world history (Palgrave Master series)' very happy to buy this book, This is such a excellent book which cover all impo...