Rajendra Sisodia

Rajendra S. Sisodia, a founding member of the Conscious Capitalism movement, is a distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnologico de Monterrey. An electrical engineer from BITS, Pilani, and later a PhD in Marketing and Business Policy from Columbia University, Dr Sisodia's books (all with Jagdish N. Sheth) include: Does Marketing Need Reform? (2006) and Firms of Endearment (2007).