William McDougall
William McDougall (22 June 1871 – 28 November 1938) was an early 20th century psychologist who spent the first part of his career in the United Kingdom and the latter part in the United States. He wrote a number of highly influential textbooks, and was particularly important in the development of the theory of instinct and of social psychology in the English-speaking world. He was an opponent of behaviourism and stands somewhat outside the mainstream of the development of Anglo-American psychological thought in the first half of the 20th century; but his work was very well-known and respected among lay people.
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