Increasingly graduates, and anyone entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage readers to recognise and deliver an effective digital presence.

Gordon Fletcher is Director of Business 4.0 at Salford Business School, UK. His interests relate to the intersections of digital with business and culture. These interests have resulted in previous publications about digital transformation and digital marketing as well as work around the impact of digital on the UK High Street, science fiction prototyping and the concept of visual management.Noel Adolphus is a Web Support Analyst with Red Valley Technology in Manchester, UK. He helps his clients with solutions involving the WordPress platform and has helped numerous businesses connect with their customers online, amplifying visibility and profit. Noel has a BS in Electrical Engineering Technology from Michigan Technological University, US, and an MSc in Managing IT from the University of Salford, UK.

• Publisher: Taylor & Francis Group
• Publisher Imprint:
• Publication Date: August 12, 2022
• Pages: 232
• ISBN13: 9780367460372
• Item Weight: 450 grams
• Original Price: 37.99 GBP
• Edition: 1st
• Binding: Paperback