How Businesses Grow

What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence?

Is it their vision, their leadership styles, their people-management skills, or their industry insight? Perhaps the one leading factor is their talent for transforming these enterprises into star performers and brands to reckon with.

Designed as a boot-camp-style workbook, How Businesses Grow puts forward a three-pronged framework for success in business:

Procedural:Follow the existing norms and introduce better standards and more effective procedures within the firm.
Behavioral: Attend to the human side of the enterprise and the entrepreneur.
Strategic:Develop long-term plans for the entrepreneur and the enterprise.

Complex management issues, concepts, and situations are discussed in simple language, sprinkled with humorous illustrations. Real-life examples of successful entrepreneurs make this book a must-read for current and aspiring entrepreneurs.