International Business: : Concept, Analysis and Strategy

This first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and non-trading modes (strategic alliances and partnerships, joint ventures, mergers and acquisitions, role of subsidiary) in a balanced way.
Key Features
• Analyses four major approaches or constituents of international business—generic, marketing focused, business focused and MNE focused—for complete understanding of the subject matter.
• Includes one or more real life strategy cases in each chapter to illustrate theoretical analysis.
• Uses illustrative tables, figures and photographs to better clarify or enhance the explanation in the text.