Though, scores of books have been written by Western and Indian authors on Principles of Management, there is always a place for a book which is to the point, brief yet com¬prehensive, authentic and reliable and presented in Indian setting, in a simple language, free from technical jargon. The authors of this book have emphasised these characteristics to present an ideal textbook on the subject. This book covers the courses in Principles and Theory of Business Manage¬ment. It has been presented in an analytical style to make the subject easy to understand and easier to memorise. Questions at the end of each chapter have been drawn from the latest actual university papers so that the student may practice for examination.

Arun Kumar, B.Com. (Hons.), L.L.B., F.C.A., is working on various senior positions in multinational corporations. He is an associate member of All India Management Association. He has utilised his wide experience in management for writing numerous books on theory and practice of management. Rachana Sharma, M.A., Ph.D., was a brilliant student throughout, and her Ph.D. research was highly acclaimed by scholars. She has written numerous books on psychology and management. She has co-authored with Arun Kumar a number of books including Financial Management: Theory and Practice, Company Law and Secretarial Practice, Principles of Business Management, Auditing: Theory and Practice, Personnel Management: Theory and Practice, and Managerial Economics.

• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: January 1, 2000
• Pages: 608
• ISBN13: 9788171567157
• Item Weight: 630 grams
• Original Price: 850.0 INR
• Edition: N/A
• Binding: Hardcover