Search results for “Mark Marone”

Strategies That Win Sales: Best Practices from the World's Leading Organizations surveys 150 individuals from 17 top companies who have successfull...

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish be...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out of the clutter and...

Silas Marner is an impressive narrative, spiced with rustic humour and replete with forceful village characters. Accused of a false charge of theft...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each ...

This book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own path towards transformational leaders...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider cre...

This is a clear and critical account of Foucault's political thought: what he said, how it's been used and its influence today. Michel Foucault (19...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

When Time Management Fails is based on more than 300 interviews with exceptionally efficient managers. By using examples from typical office settin...

Postmodern Narrative Theory

Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Globalization...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

Developmental Cognitive Neuroscience, 4th Edition, is a revised and updated edition of the landmark text focusing on the development of brain and b...

This book covers the classical theory of Markov chains on general state-spaces as well as many recent developments. The theoretical results are ill...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

Rated among the most excellent works of American fiction, mark Twain classic The adventures of Tom Sawyer paints an unforgettable picture of Missis...