Search results for “Philip Kotler”

This book examines the evolution of British propaganda practice during the course of the twentieth century.

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students t...

This comprehensive, accessible guidebook traces the ways in which human beings have used narrative to make sense of time, space and identity over t...

The quest for liberty has driven political movements across the globe, inspiring revolutions in America, France, China and many other countries ove...

Modern American literature is too vast and varied to be studied between the covers of a single book. Although limited by space, a sincere effort ha...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out of the clutter and...

The Volume includes discussions on the American tradition of poetry as reflected in and enriched by the poetry of Robert Frost; then moving through...

Reading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever yo...

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as...

East Asia has re-emerged after a long eclipse as a centre of world wealth creation and growth. Over the past four decades the region’s share of wor...

Our Knowledge of the External World is a compilation of lectures Bertrand Russell delivered in the US in which he questions the very relevance and ...

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and ...

Between 1931 and 1935, Bertrand Russell contributed some 156 essays to the literary pages of the American newspaper New York American. These were o...

Social life is in a constant process of change, and sociology cannot afford to stand still. Sociology today is theoretically diverse, covers a huge...

Perspectives on Gulliver’s Travels is meant to be a useful guide for students as well as teachers. It embraces the entire spectrum of the various a...

a tale of a tub, Jonathan Swift’s first major and his most masterly work. It presents a satire of religious excess. When it was written, politics a...

Also known as An Apology for Poetry, The Defence of Poesy is a work of literary criticism by Elizabethan poet Philip Sidney. It was written around ...

Tractatus Logico-Philosophicus by Ludwig Wittgenstein, 1138301361, 9781138301368, Routledge Classics

The Kama Sutra, an ancient Indian Hindu text written by Vatsyayana, is widely considered to be the standard work on human sexual behavior. A portio...

Erich Fromm sees right to the heart of our contradictory needs for community and for freedom like no other writer before or since. In Fear of Freed...