Search results for “philip kotler”

This book examines the evolution of British propaganda practice during the course of the twentieth century.

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students t...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out of the clutter and...

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and ...

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as...

Social life is in a constant process of change, and sociology cannot afford to stand still. Sociology today is theoretically diverse, covers a huge...

East Asia has re-emerged after a long eclipse as a centre of world wealth creation and growth. Over the past four decades the region’s share of wor...

The Kama Sutra, an ancient Indian Hindu text written by Vatsyayana, is widely considered to be the standard work on human sexual behavior. A portio...