Business Management

The study has been divided into five broad chapters so as to highlight the main aspects of the probe as well as its related issues. The first chapt...

A number of Undertakings were initiated under Public Sector in India by the people at the helm of affairs with great expectations and enthusiastic ...

The present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the students and re...

Infrastructure, which includes roads and transportation, water supply and sanitation, energy and telecommunication, ports and shipping, has major i...

This adaptation is an invaluable manual on developing the essential life and workplace skill of project management. Project Management: A Value Cre...

A project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involving use ...

This book deals with the burning issue of public sector in India. It is based on the National Seminar on Rationale of Public Sector in India organi...

Provides a clear, useful framework and methods for R&D, including robust technology development, product planning, and product design and devel...

The book has been compiled taking materials from various primary sources such as The Central Goods and Services Tax Act, 2017, and many other Acts ...

Unpacks the best practices for designing, implementing, and evaluating strategies for hiring the right people in any organization. A clear and comp...

Reframing Human Capital For Organizational Excellence by G.D. Sardana, 9382563407, 9789382563402, Bloomsbury

The book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s observation...

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out researc...

Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use. Often ...

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete g...

The importance of the study lies in establishing a conceptual framework for estimating the value of assets in the form of human capital and applyin...

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as...

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself ...

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the...

The textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course. The book covers syl...

In the last decade, many authors have written about the Indian brand of frugal innovation, particularly the success of Aravind Eye Hospital and mor...

Management is the primary force within any organization which coordinates the activities of various systems in relation to its objectives. A school...