Business Management

This comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a Eu...

Today, the term “call center” is practically a household name. Chances are that you are holding Call Center Essentials: A Practical Guide to Real-T...

This book is exclusively written for students of undergraduate/postgraduate level, studying in India and abroad either through regular or distance ...

Capability Building For Organizational Transformation Management Cases From Multiple Disciplines by G.D. Sardana, 9382563415, 9789382563419, Blooms...

A case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to gather fa...

Cases in Corporate Finance includes 60 unique case studies that illustrate the application of finance theories, models, and frameworks to real-life...

The present book examines the problems of constitutional theory and practice of federalism with special reference to the centralizing tendencies of...

Today, the business world feels that the Commerce graduates and post-graduates lack in right kind of skills which are needed. Now the time has come...

Office politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Regardless o...

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

even candidates with higher scores in the university examinations and good academic talents find it difficult to qualify UGC-NET for lectureship an...

The book has been designed for those appearing in UGC-NET/SLET in the subject of Commerce. It would also be useful for candidates preparing for com...

This is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. The book cover all the topi...

This book presents a comprehensive account of the intricacies related to compensation and reward management in Indian organizations—a vital strateg...

The book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer behaviour and tools...

A rigorous yet informal companion for students of international consumer Behaviour focusing on sociological and psychological aspects of the subjec...

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and de...

Globally, the corporate experts are putting in their best efforts to research, innovate and redefine the tools, techniques and concepts of business...

Management in the changing society has become important to all because of its universal application, and therefore, Contemporary Issues on Manageme...

The present book is an attempt to unfold the complexities of the subject matter in a simple and lucid manner to provide conceptual clarity. The boo...

The book corporate accounting studies in detail the financial Accounting and appraisal that caters to the needs of students, research scholars and ...

The book Corporate Accounting studies in detail the Financial Accounting and appraisal that caters to the needs of students, research scholars and ...

The book Corporate Accounting studies in detail the Financial Accounting and appraisal that caters to the needs of students, research scholars and ...

Organizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build competitive advan...