Social Sciences and Education

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects...

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding fiel...

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccin...

In the era of globalisation and increased student mobility between institutions and nations, it becomes imperative for institutions to ensure that ...

Strategies That Win Sales: Best Practices from the World's Leading Organizations surveys 150 individuals from 17 top companies who have successfull...

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIEN...

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the hi...

Indian Economy has undergone great structural transformation since Independence. It is necessary to look into the different aspects of this transfo...

The subject dealt with in this volume is the joint venture of frontline patriots of great Bengal and greater Punjab under the Joint stewardship of ...

India’s economy, which for decades was stuck with the so-called Hindu rate of growth around 3 per cent, has hit the 9 per cent mark for the last tw...

In recent years India has made all-round rapid progress. The performance of the Indian economy in 2004-05 so far has exceeded expectations formed a...

India’s economy, which for decades was stuck with the so-called Hindu rate of growth around 3 per cent, has hit the 9 per cent mark for the last tw...

India’s economy, which for decades was stuck with the so-called Hindu rate of growth around 3 per cent, has hit the 9 per cent mark for the last tw...

After a long spell of high growth, the Indian economy is experiencing a downturn. The industrial growth is faltering, the current account deficit i...

Economic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘financial repressio...

In recent years, phenomenal developments have taken place in the field of international relations. With the disintegration of the Union of Soviet S...

In recent years, phenomenal developments have taken place in the field of international relations. With the disintegration of the Union of Soviet S...

In recent years, phenomenal developments have taken place in the field of international relations. With the disintegration of the Union of Soviet S...

Success in Marketing is your 'guidebook' to become an exemplary marketing professional, no matter at which stage you are in your career. This book ...

Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students. These are essentially ...

The book contains all the important topics according to the new pattern of online objective test conducted by Institute of Banking Personnel Select...

The book Success Sutra for SSC-CGL Tier-I Examination is a humble attempt to provide a complete and well-structured study material to help the aspi...

The book Success Sutra for SSC-CGL Tier-I Examination is a humble attempt to provide a complete and well-structured study material to help the aspi...