Business Management

Indian capital market, with well over 22 stock exchanges, 10,000 listed companies, 20 million investors transacting securities worth more than Rs. ...

Stock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchange as well a...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activ...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any pr...

Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As t...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Build...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital mar...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedure and management, wealth tax, Cen...

In response to the increasing interest in the growth and developments in the Indian economy, and the dynamic nature of the rapidly changing Indian ...

Winds of change have been sweeping the Indian banking system since 1991. Some of the important changes relate to growing competition from within an...

This is the thoroughly revised and enlarged version of the book. While revisions have been made in all chapters, three entirely new chapters have b...

Volume one has been divided into two parts Part I as Governmental Acti¬vity, Optimal Allocation and Fiscal Arrangements, consisting of nine chap¬te...

Human Resource Development (HRD) is crucial to growth of the individual, the country and the economy. Inculcation of the required skills for employ...

Dale Carnegie was probably the first popular figure to link communication skills with managerial success. Few employees work according to their ful...

Effective leadership and organizational performance are concepts that continue to receive widespread attention in the business world. This book exp...

"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theoretical foundations to the most ...

While there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswered questions con...

An engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing economies. The predominant understanding...

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transfo...

Entrepreneurship--"creativity plus ambition"--is credited for technological invention and the rise of corporate empires and directly linked to econ...

Entrepreneurship--"creativity plus ambition"--is credited for technological invention and the rise of corporate empires and directly linked to econ...